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McDonald’s Enters the Plant-Based Burger Market

McPlant burger. Photo courtesy McDonald’s

McDonald’s is entering the meatless burger battle. The fast-food giant says it’s developed a new plant-based offering called the McPlant.

It may not be McDonald’s only foray into meatless options, either.

“McPlant Is crafted exclusively for McDonald’s, by McDonald’s,” says Ian Borden, International President. “In the future, McPlant could extend across a line of plant-based products, including burgers, chicken substitutes, and breakfast sandwiches.”

USA Today says McDonald’s is trailing many of its competitors in launching a plant-based burger in America.

Burger King launched the Impossible Whopper using a plant-based patty from food startup company Impossible Foods. Other chains like Carl’s Jr. and Del Taco have also added plant-based menu items.

“There are other burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in kind of sandwich,” McDonald’s says in a blog post. “It’s made with a juicy, plant-based patty and served on a warm sesame seed bun with all the classic toppings.”

The company didn’t not say whether the vegan-friendly burger will arrive in the U.S., nor give a potential timeline on the possibility. Tests of the burger will happen in some markets around the world in 2021.