Home News Michigan Ag News AgroExpo Going Virtual, Bringing Virtual Coverage Into 2021

AgroExpo Going Virtual, Bringing Virtual Coverage Into 2021

Photo: TheAgroExpo.com
Photo: TheAgroExpo.com

Many farm shows have decided to pivot to an online format, and the AgroExpo in St. John’s is adapting and preparing for an extended, virtual show.

“We’re going to try and bring the show to you,” said Burt Henry, promotions manager for AgroExpo.

Henry said they’re going to highlight all the vendors and exhibitors through video, and the work has already begun.

“We started to shoot some videos and getting those edited down,” he said. “We’re trying to keep those to two to three minutes so we keep the viewers’ attention, bring them pertinent and relevant information, and allow them to follow up with that vendor or topic.”

With all the content they are creating, Henry said that instead of the traditional two-day in-person event, they hope to extend it for months.

“We’re looking at bringing virtual experiences all the way through the year,” said Henry.

AgroExpo will publish the videos on social media and their website. While this year’s show didn’t turn out as expected, Henry said they’re already making preparations for next year.

“We’re going to really push that out and we hope to get a lot of traffic,” he said. “We hope to keep AgroExpo in people’s minds [because] we have already started planning for a live, in-person show in 2021.

Henry and the AgroExpo staff are still fine-tuning the event. The online video portions should begin in August and the live events will begin in September to October.