The MAT Story
Timely. Relevant. Credible.
Michigan agriculture is one of the most varied and productive industries in the nation. With over 300 crops in commercial production, Michigan ranks second behind only California in diversity. Row crops, specialty crops, dairy, and livestock make agriculture a major economic driver in the state. The farmers that make up this industry depend on a timely, relevant, and credible source for information every day. Michigan Ag Today is that source. With a growing network of local radio stations across the state and several web and digital channels, Michigan Ag Today has become a source that farmers rely on to stay informed.
With a team of nationally known farm broadcasters, Michigan Ag Today delivers a level of comprehensive information not equaled by any other source in the state. Network programs contain futures prices, analysis, a Michigan farm weather forecast, specialty crop updates, plus on-location coverage of state, national, and international farm news.
How it Began
The Michigan Ag Information Network began in 2015, founded by well-known Michigan farm broadcaster Pat Driscoll. In 2019, Driscoll sold the network to Hoosier Ag Today, an Indiana company with over 17 years of experience in network management and operation, in order to take MAIN to the next level. In August of 2019, the network name was changed to Michigan Ag Today to better reflect the timely news and market content that was added to the programing. MAT is now the most listened to farm radio network in Michigan and is a member of the National Association of Farm Broadcasting (NAFB).
The MAT Team
Eric Pfeiffer was named President of Hoosier Ag Today on January 1, 2025, after having served as Farm Broadcaster and Vice President of News for the company since 2018. He also directs all content for HAT and regularly reports from farm fields and state and national agricultural conferences and conventions. His knowledge of farm policy issues and extensive news contacts gives his reports depth and detail. His work has been honored by the National Association of Farm Broadcasting (NAFB).
Andy Eubank has over 50 years of broadcast experience. He understands the importance of providing relevant content to listeners. Since 2007, Eubank has been broadcasting agricultural information, including farm news, markets, and weather. His reports have been honored by the National Association of Farm Broadcasting (NAFB).
Assistant News Director C.J. Miller grew up on an Indiana farm and has worked at some of the Midwest’s most prestigious radio stations. He joined the MAT news team in 2022 and hasadded a new dimension to MAT content. His coverage goes beyond the headlines and tells the story of the men, women, and youth that are the fabric of Michigan agriculture. In 2017, Miller received the Spectrum Award from the Indiana Broadcasters Association (IBA) for his newscasts on WIBC-FM in Indianapolis. In 2023, he was honored by the National Association of Farm Broadcasting (NAFB) with the Editor’s Choice Award for outstanding broadcast journalism.
MAT Chief Meteorologist Ryan Martin is a Purdue University trained meteorologist who produces the kind of forecast farmers really want to hear. That is because Ryan is also a farmer. His daily radio weather segments feature the kind of agronomic detail left out of most other weather reports.
As Director of Sales, Molly Nichols works with agribusinesses to help them reach their customers and tell their story. Her expertise in marketing and communication allows her to customize a plan for each company using radio, digital and/or video to meet their needs and budget.
Chairman Gary Truitt has been in farm broadcasting for over 40 years and is a recognized voice for agricultural information. Truitt has traveled extensively, covering agriculture both in the U.S. and on four other continents. He has been honored with numerous awards for his work and has been inducted into the NAFB Hall of Fame.
Office Staff
Sherri Leffler – Business office
Beth Carper – Traffic and Invoicing Manager