Retail potato sales are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales. The majority of potato categories saw double-digit growth in both dollar sales and volume sales.
Dehydrated potatoes had the largest increase in dollar and volume sales. Dollar sales increased by 59%, and volume sales increased by 49%. Deli-prepared sides decreased by 23% in dollar sales and 51% in volume sales. Over the 13 weeks, total potato sales saw dollar sale increases of 13% or greater.
Fresh potato sales increased in dollars and volume at retail for the timeframe. Fresh potato dollar sales increased by 46%, and volume sales increased by 35%. Almost every fresh potato type showed double-digit dollar sales growth. All fresh potato types, except for fingerling, increased in volume sales.
Fingerling potatoes were the only category that decreased in volume sales down by 7%. Yellow potatoes showed the largest increase in both dollar and volume sales. Dollar sales increased by 54%, and volume sales increased by 42%.
Source: Potatoes USA news release