Michigan Ag Today has only been in existence for a little over one year but has already zoomed to the top of the ratings in the most recent survey of Michigan farmers’ radio listening preferences.
According to the just released Ag Media Research study (AMR), Michigan Ag Today had a statewide cume rating of 33.1, the highest of any ag media outlet in the state. MAT did especially well with row crop farmers, with a 40.7 cume rating with soybean growers and a 35.9 with corn growers. The AMR study is based on telephone interviews with commercial farmers on their radio listening preferences. It is considered the industry standard for media measurement by the agri-marketing community.
“These results are proof that our approach of timely, relevant, in-state coverage of Michigan agriculture was the right direction,” said Gary Truitt, president of Michigan Ag Today. “Our Michigan-based farm director, Ashley Davenport, has worked incredibly hard this past year connecting with Michigan farmers and farm organizations to provide comprehensive news coverage.”
In the past six months, Michigan Ag Today has expanded its specialty crop programing to better serve Michigan’s diverse agricultural industry.
“We have started regular reports on the sugar beet industry and will be expanding to include other crops in the coming months,” said Truitt.
Michigan Ag Today programs are currently aired on 25 stations across the state. All network programs are produced by a team of five professional NAFB farm broadcasters, two based in Michigan. Michigan Ag Today was acquired from the Michigan Ag Information Network (MAIN) in March of 2019. Since that time, the network has undergone a complete program revision and name change. The AMR study in conducted every two years, and MAT is expected to show significant growth in stations and coverage in the 2022 study.
About Michigan Ag Today
Michigan Ag Today is owned by Hoosier Ag Today, LLC, a 15 year old company specializing agricultural network operation and information distribution. Michigan Ag Today is dedicated to serving the informational needs of Michigan’s farm families and agricultural community. A member of the Michigan Broadcasting Association and the National Association of Farm Broadcasting, MAT is represented nationally by J.L. Farmakis.
